bc magazine

USMEF Oktoberfest in Central Market – 29 October, 2024

Oktoberfest is one of those fun festivals that has been adopted globally. And just as Songkran encourages us to soak others in water, Oktoberfest is an ‘excuse’ for people around the world to have fun and dance on the table…

The US Meat Export Federation hosted a night at Oktoberfest in Central Market on 29 October. The open centre of the market has been converted into a Hong Kong style German Beer Hall including a stage where traditional German music from the Notenhobler’s sets the mood.

There’s a range of traditional German dishes: pork knuckle, pretzels, sauerkraut, apple strudel and some delicious US pork ribs.

After dinner, while enjoying your beer, you can blow the big horn and start the party with some fun games.

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Great American Texas BBQ @ Kowloon Cricket Club – 5 December, 2019

The annual Great American Texas BBQ is a feast of beef, where Hong Kong’s US beef importers showcase their favourite cuts cooked in a truly mouthwatering range of styles.

For over twenty years the BBQ has been hosted and sponsored by the Texas Beef Council, USMEF and USDA with Taiwanese band Whisky River returning to soundtrack the evening. Among those attending were the new US Consul General Hanscom Smith and USMEF CEO Dan Halstrom.

World Champion BBQ-master Timothy Broderick of Pit Ventures was back showcasing his smoked brisket and short ribs.

The mutual shared appreciation and enjoyment of good food stimulates conversation and the creation of new friendships and business opportunities.

While good food engenders conversation, strangely great food often silences it. The flavours and textures creating a sensory overload in the brain such that all you can do is luxuriate in the moment, before joyfully taking another bite…

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Great American Texas BBQ @ Kowloon Cricket Club – 27 November, 2018

An evening of heavy cold rain added a unique local flavour to the Great American Texas BBQ 2018 but did little to dampen the enjoyment of prime US meat.

The rain did though allow for demonstrations of considerable dexterity, eating tasty US beef ribs, while holding a plate full of burgers, sausage, chilli, artisan US cheese, sushi; a beer; an umbrella and for the really skilled taking a selfie… And the creation of new friendships as umbrellas, plates and recommendations were shared.

Hosted and sponsored by the Texas Beef Council, USMEF and USDA with music from Taiwanese band Whisky River, the evening promotes and showcases Texas beef and artisanal US products. World Champion BBQ-master Timothy Broderick of Pit Ventures was there with his legendary brisket and short ribs.
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The Great American Texas BBQ @ KCC – 24 November, 2017

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The Great American Texas BBQ returned to the Kowloon Cricket Club for an evening of ‘beef beautiful beef’ cooked in a plethora of tasty ways – including smoked by World Champion pit-master Timothy Broderick. Sponsored by the Texas Beef Council, USMEF and USDA with music from the Tiny Eagle Band the evening promotes and showcases US beef and other American products including cheese, wine, cider.
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The Great American Texas BBQ @ Disneyland – 22 November, 2016

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The Great American Texas BBQ entered it’s third decade at Disneyland with a cornucopia of beautifully BBQ’d beef under the auspices of pit-master Timothy Broderick and other beef dishes. Sponsored by the Texas Beef Council, USMEF and USDA the evening promotes and showcases US beef and American products.
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