Tag: Serge et Le Phoque

For those thinking of attending Taste at the Central Harbourfront, then sadly I suggest you think again if you haven’t already bought a ticket. Especially if you’re imagining something like last year’s enjoyable and diverse Wine & Dine Festival.

At Taste there are just 12 restaurants: Aberdeen Street Social, Amber, Arcane (Sunday), Bibo, Café Gray Deluxe, Chino (Thursday & Friday), Duddell’s, Serge et Le Phoque, The Ocean, Tin Lung Heen, Tosca, Yardbird and Ronin and visiting UK restaurant Duck & Waffle (Saturday). The organisers IMG are hoping to attract 3,000 people per four hour session. If you are keen to try all 12 outlets then you’ll be hoping to get served every 20 minutes as will the other 250+ customers at each booth. Even the most efficient McDonalds in Hong Kong would be struggling to serve 750 people every hour for four hours straight; and they’re a restaurant specifically designed to serve fast food. The 12 outlets at Taste are restaurants used to serving 100 or so people in an evening, with care taken in the cooking and presentation of the food. And with rents for a booth at over $20,000, the dishes aren’t cheap ranging from $50 to $380 for mini-portions on a paper plate…

Each restaurant is offering 3 dishes and one signature dish, as the organisers IMG didn’t ask the participants to prepare any dishes for the media to taste it’s impossible for bc to comment on the individual offerings. On the opening night an outlet ran out of its signature dish within just over an hour having prepared less than 30 portions. Others ran out of their ‘main’ dishes before 8pm. One outlet spoke of preparing 300 of each main dish per session – so only 1 in 10 of IMG’s projected session visitors might be able to taste it…

Arrive early and expect to queue and queue… Even the Event Director Simon Wilson thinks you’ll only be able to taste dishes from 5 or 6 outlets per 4 hour session. Thursday was the first night, and the weather meant only a couple of hundred visitors yet there were long lines all around. Service at all the restaurants was friendly but disorganised with ordering and food arrival taking several minutes per customer. Late in any session I expect the food choices to be extremely limited if non-existent.

The place feels very sterile, there’s no area to sit and congregate and share food stories. There are no tables on the event ‘lawn’ (more like a squishy puddle in the rain) so the few standing only tables inside the booths were crammed and with staff working flat-out to serve food; clearing the tables of piling rubbish was an oft forgotten afterthought.

The restaurants are spaced around the exterior, while the ‘spine’ of Taste features various wine, craft beer and food produce outlets. Drinks are at bar prices and nothing that you can’t find easily around town. Although La Boucherie and Golden Pig are offering some tasty sausages while Eclair! has some interesting savoury eclairs and chocolates.

The lack of restaurant booths is Taste’s main problem. 20 or 30 outlets (there’s no shortage of ‘high end’ outlets locally) would have allowed diners to spend less time queueing and more time tasting – which after all is supposedly the idea behind the event.

This is not IMG’s first Taste event, they have organised many around the world, but Taste HK feels like a rort, designed to fleece it’s visitors of as many dollars as possible… Looking to cash in on the premium names and reputations of outlets with dishes that are expensive for what’s on offer. $280 for a lobster roll eaten standing in a puddle under an umbrella… Maybe it’s different overseas but here it’s definitely an event for those with money to burn. For the rest of us, save your money and go enjoy the dishes as the chef imagined you would eat them, sitting down with time to appreciate all their subtleties and complexities of flavour, texture and taste.