EDM festivals are drawing massive crowds across Asia and music sales and streaming are booming… Something Sony Music Entertainment and Tencent Music Entertainment Group are looking to capitalise on with the launch of a new electronic dance music label, Liquid State.
Launched locally in Hong Kong, the new imprint will focus mainly on electronic and EDM artists from Asia but will also incorporate live touring and club events.
“These are exciting times for the music industry and Liquid State has been created to support and enhance the discovery and development of electronic and EDM talent across the Asia region,” Sony Music Australia CEO and Chairman Denis Handlin said. “Together we will make Liquid State the destination for a wide range of highly talented new and established global and local artists.”
20-year-old Norwegian Alan Walker,who headlined the launch party, is set release a string of collaborations through the label in 2018. “Asia has always been such a special place for me so I’m thrilled to help Sony Music and Tencent with the launch of Liquid State,” Walker said.
Walker will be joined on Liquid State by Nicholas Tse, China’s Chris Lee and Senugri, a member of South Korean collective BIGBANG.
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